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However, in this case, it was JDI Dating that was allegedly engaging in misconduct. However, JDI Dating prohibited users from responding to messages unless they upgraded to a premium paid membership, which ranged in price from – per month.
According to the FTC’s Director of Consumer Protection, Jessica Rich, “JDI Dating used fake profiles to make people think they were hearing from real love interests and to trick them into upgrading to paid memberships . The only indication that the messages were originating from fake accounts was a small icon hidden within the fake user profiles. The messages from the fake accounts induced a large number of members to purchase premium accounts which, JDI Dating allegedly failed to properly disclose, came with a recurring monthly billing feature.
The FTC filed its complaint alleging that the practices of JDI Dating violated the FTC Act and the Restore Online Shoppers’ Confidence Act (ROSCA).
According to the terms of the settlement, JDI Dating has agreed to refrain from further misrepresentations involving the use of fake user profiles and to clearly and conspicuously disclose the nature of recurring charges.
But the number of complaints being made against them suggests that buyers should proceed cautiously, as the sites cannot promise safety from predators. Sites popular with boomers, like e Harmony.com, and Our (formerly called Senior People Meet.com), charge monthly fees that range from to (less if you sign up using a discount coupon or for multiple months).
These sites, along with dozens of other smaller ones, allow you to post a profile of yourself and view the profiles of others.
(“JDI Dating”), created fake, computer generated user profiles in order to induce members into purchasing premium services.The company’s lawyer tells NBC News, JDI Dating has not admitted any wrongdoing, but is pleased to reach a resolution of the allegations.Online dating services are booming businesses, and the boomers who are joining them are doing so in big numbers.October 30, 2014 Over the last several years, online dating sites have surged in popularity, with many servicing a staggeringly large numbers of users.In order to separate from the crowd in this competitive marketplace, some players may have gone too far with aggressive marketing and billing practices.
People aged 50 and older represent 25 percent of membership on the popular dating site -- a 45 percent jump in the last five years, a spokesman said.